Dragan Milosevic, Dejan Ilic, Jovanka Popovic


Digital transformation (DT) is a change in the business model of the company by applying new digital technologies. New digital technologies related to the application of automation, robotics, artificial intelligence and contemporary information and communication technology (ICT). The consequence of the application of DT will be the replacement of routine tasks with automation, which is controlled by artificial intelligence. Greater flexibility and efficiency of work will be achieved in terms of place of work, time of work and ways of engaging people. The changes will be felt by all companies, regardless of size or activity. Due to that, DT will also change the labour requirements. Automation of routine jobs will lead to large layoffs. Many professions will almost disappear as the technology they worked with becomes obsolete. It is envisaged to create new job profiles following the requirements of new technologies. Since the application of DT requires new skills and knowledge, it is necessary to educate workers and managers to successfully apply new technologies.


digital transformation, COVID-19 pandemic, automation, artificial intelligence, jobs


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