TOURISM PROMOTION OF SUCEAVA COUNTY

Abstract

Promotion has the ability to inform and attract potential buyers to the points of sale of the tourist product, in order to satisfy the needs and desires of customers/tourists and thus increase the economic efficiency of tourism activities. Permanent information is a major requirement, an indispensable factor of any sales process, regardless of the nature of the product offered on the market. This information/promotion is vital in a modern market economy, where it does not matter if the products are of good quality, if potential consumers do not know about them, they risk not being sold. In order to eliminate these risks, it is necessary to provide customers/tourists with permanent information on the advantages of our products compared to those of our competitors. We point out that promotion has the role of attracting new customers, reminding customers of the advantages of our products and encouraging customers to buy our products to satisfy their needs. In this context we observe that, promotion in the modern economy stimulates, develops and orients consumer needs. The variable of promotion is also found in the marketing mix structure (promotion is one of the four variables).