ETHICS AND MARKETING IN THE KNOWLEDGE BASED SOCIETY

Liliana HÎNCU

Abstract


This paper aims to highlight the relationship between marketing and ethics. Today we face great challenges given the so-called knowledge society, as through the internet and social networks we can learn anything about anyone, including large corporations and about. The work that we realized is composed of two parts, namely: the ethics part and marketing, and later to stress that ethical marketing concept means and how it can be achieved in our country.

Marketing appeared a long time ago, at first in the USA during the first part of the twentieth century. The modern concept of the term marketing refers to the main purpose of the economic activity, which is consumer satisfaction. During the last five decades, along with the development of tourism, marketing interferes with this area and gradually expands to other areas as well. Many authors try to define tourism marketing in certain ways, but eventually tourism marketing is presented as a process of identifying and ensuring the formula by which both consumer satisfaction and the achievement of the entrepreneurial goals become possible. During their daily activity, marketers face various moral issues, but most often the activities they undertake are not clear in terms of ethics.


Keywords


ethics, marketing, capital trust, updated economy, knowledge based society.

References


Balaure, V., Catoiu, I., Verghes, C., (2005), Marketing turistic, Uranus Publishing House, Bucharest

Bucur-Sabo, M., (2006), Marketing turistic, Irecos Publishing house, Bucharest

Krippendorf, J., (1971), Marketing et tourisme, Lang et Cie Publishing House, Berne

Marlo, I (1978), Introducere in Marketingul turistic, Roma

Maxim, S.T., (2010), Peripathetice, Pim Publishing House, Iasi

Nedelea, A, (2009), Bazele marketingului, Sedcom Publishing House, Iași

Stanciu, P., Hapenciuc, C.V:, Moroșan, A.A., Arionesei, G., (2014), The Consistency and the Quality of Tourism Services in Guesthouses from Vama and Pojorâta Area, Revista de Turism, nr 18, pp. 83-89

Terec-Vlad, L., Terec-Vlad, D., (2013), A Utilitarian Approach to Ethics Audit, Tradition and Reform Social Reconstruction of Europe, Medimond Publishing House, Pianoro

Terec-Vlad, L., Trifu, A., Terec-Vlad D., (2015), The decisional moment and ethics, Ecoforum Journal, vol 4, nr , pp. 84-87


Full Text: PDF

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.