Orlando Marian VOICA, Stelian STANCU, Laura Elly NAGHI


On continuously evolving markets, organizations have to innovate constantly to maintain their competitive advantage and uniqueness. The aim of this paper is to identify the elements that influence the process of organizational innovation and to propose a mathematical formula that provisions the level of innovative proposals wihin a company. The analysis developed is both theoretical and practical: it is rooted in a brief literature review concerning organizational innovation and in a survey whose aim is to propose an equation that can reveal to managers the possibility to get innovative proposals from employees. The paper discloses that organizational innovation is significantly dependent by the way it is stimulated through a few organizational attitudes and tactics.





competitive advantage; employees; innovative proposals; organizational innovation; OLS


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