ROMANIAN PUBLIC SERVICE TELEVISION: THE PURSUIT OF AUDIENCE IN A MULTI-PLATFORM CONTEXT
Abstract
The increasing use of the internet has brought new challenges for the public service television system all around the world. Despite the free access to information and the use of digital technology, the Eastern European public service television is still in a shading cone mostly because of the small scale of their broadcasting markets. Recently the Romanian Public Television is undergoing a major financial crisis that has led to the closure of one of its TV channels, namely TVR News. This article offers an overview of the Romanian Public Service Television (TVR)’s multi-platform strategy and aims to address the following questions: Is the concept of public service television still relevant in Romania? What are the present challenges and what is the future of the Romanian public service television in the age of multi-platform broadcasting?
Keywords
References
Bardoel, J., d’Haenens, L. (2008), ‘Public Service Broadcasting in Converging Media Modalities: Practices and reflections from the Netherlands’, Convergence: The International Journal of Research into New Media Technologies, 14:3, pp. 351-360.
Beckett, C. (2008), SuperMedia: Saving Journalism So That It Can Save the World, Oxford: Wiley-Blackwell.
Bennett, J.; Strange, N. (eds.) (2011), Television as Digital Media, Durham & London: Duke University Press.
Bucheru, I (1997), Fenomenul televiziune [The Television Phenomenon], Bucharest: Fundatia Romania de Maine.
Buscombe, E. (2000), British Television: A Reader, London: Orion Publishing.
Clerwall, C. (2014), ‘Enter the Robot Journalist: Users’ Participations of Automated Content’, Journalism Practice, 8 (5), pp. 519-531.
Drăgan, I, (ed.) (1993), Comunicarea de masă şi spaţiul public în perioada de tranziţie, [Mass Communication and the Public Sphere in transition], Bucharest: Institutul de Sociologie.
Doyle, G. (2010), ’From Television to Multi-Platform: Less from More or More from Less?’, Convergence, 16: 4, pp. 1-19.
Dragan, I, Lafrance, J. P. (1994), ‘Les transformations rapides et contradictoires des medias roumaines’, Communication (Quebec). No. 2.
Debrett, M. (2009), ‘Riding the wave: public service television in the multi-platform era’, Media, Culture & Society, 31:5, pp. 807-827.
Debrett, M. (2010), Reinventing Public Service Television for the Digital Future, Chicago: Intellect.
Eco, U. (1995), ‘Ur-Fascism’, The New York Review of Books. June 22.
Evens, T., Verdegem, P., De Marez, L. (2010), ‘Balancing Public and Private Value for the Digital Television Era’, Javnost- The Public: Journal of the European Institute for Communication and Culture, 17:1, pp. 37-54.
Ferenc Hammer, F., Gulyas, A. (2013), ‘Introduction: Public Service Media at Crossroads?’, Ferenc, H& Gulyas, A. (eds.), Public Service Media in the Digital Age: International Perspectives, Newcastle upon Tyne: Cambridge Scholars Publishing, pp. viii.
Franklin, B. (2014), ‘The Future of Journalism in an age of digital media and economic uncertainty’. Journalism Practice, 8:5, pp. 469-487.
Gross, P. (1996), Mass-media in Revolution and National development. The Romanian Laboratory, Iowa: Iowa University Press.
Gross, P. (1999), Colosul cu picioare de lut: aspecte ale presei romanesti post-comuniste [Giants with Feet of Clay. The Post-Communist Romanian Press], Iaşi: Polirom.
Gross, P. (2004), Mass media şi democraţia în ţările Europei de Est [Media and Democracy in East European Countries], Iaşi: Polirom.
Gross, P. (2008), ‘Forward to the Past: The Intractable Problems of Romania’s Media System’, The International Journal of Press/Politics, 13:2, pp. 141-152.
Iosifidis, P. (2005), ‘Digital Switchover and the Role of BBC Services in Digital TV Take-Up’, Convergence: The International Journal of Research into New Media Technologies, 11:3, pp. 54-74.
Iosifidis, P. (2007), Public Television in the Digital Era: Technological Challenges and New Strategies for Europe, Hampshire: Palgrave.
Jakubowicz, K. (2007), Public Service Broadcasting: a new beginning, or the beginning of the end?, London: Knowledge Politics.
Klein-Shagrir, O.; Keinonen, H. (2014), ‘Public Service Television in a Multi-Platform Environment: A Comparative Study in Finland and Israel’, VIEW Journal of European Television History and Culture, 03:06.2014, pp. 14- 23.
Nicolau, V. (2009), TVR mărire și decădere: Televiziunea publică în România și modelele europene [TVR ups and downs: The Romanian Public Television and the European Models], Bucharest: Nemira.
Papathanassopoulos, S. (2002), European Television in the Digital Age, Cambridge: Polity Press.
Raboy, M. (ed.) (1996), Public Broadcasting for the 21st Century, Luton: University of Luton Press.
Rad, I. (2002), The Intrusion of the Political Factor in the Programs of the Romanian Television, Frankfurt (Oder): Europa Universitat Viadrina.
Revel, J.F. (1993), Revirimentul democraţiei [Le regain démocratique], Bucharest: Humanitas.
Rumphorst, W. (2004), The Position of Public Broadcasting in Europe: An Essential Territory for Cohesion, Geneve: EBU.
Steemers, J. (1998), ‘On the Threshold of the ‘Digital Age’: Prospects for Public Service Broadcasting’, Steemers, J. (ed.). Changing Channels: The Prospects for Television in a Digital World, Luton: John Libbey Media, pp. 97-124.
Steemers, J. (1999), ‘Between Culture and Commerce: The Problem of Redefining Public Service Broadcasting for the Digital Age’, Convergence: The International Journal of Research into New Media Technologies, 5:3, pp. 44-66.
Stevenson, R. L. (2003), ‘Freedom of the Press Around the World’. A. Debeer & J. Merrill. (eds.), Global Journalism: Survey of International Communication, New York: Longman.
Sparks, C. (2013), ‘What is the “Digital Divide” and why is it important?’, Javnost- The Public: Journal of the European Institute for Communication and Culture, 20:2, pp. 27-46.
Terranova, T. (2008), ‘Cyberculture and New Media’, Tony Bennett, John Frow, The Sage Handbook of Cultural Analysis, London: Sage.
Thumim, N., Chouliaraki, L. (2010), ‘Legitimising the BBC in the Digital Cultural Sphere’, Javnost- The Public: Journal of the European Institute for Communication and Culture, 17:2, pp. 83-100.
Tracey. M. (1998), The Decline and Fall of Public Service Broadcasting, New York: Oxford University Press.
Verdegem, P, Hauttekeete, L, De Marez, L. (2009), ‘The Analogue Switch-Off in a Cable of the Flemish PSB Management Contract Renewal from an International Perspective’, Convergence: The International Journal of Research into New Media Technologies, 14:3, pp. 335-350.
Westlund, O. (2013), ‘Mobile News: A Review and Model of Journalism in an Age of Mobile Media’, Digital Journalism, 1:1, pp. 6-26.
This work is licensed under a Creative Commons Attribution 3.0 License.