STRATEGY- BASIC VECTOR IN THE EVOLUTION OF MODERN ENTERPRISES

Camelia BĂEȘU

Abstract


At micro-economic level, the business evolution of a firm is influenced by the type of strategy which is put into practice by the decision maker as well as by the economic conjuncture existing at macro-economic level which may be more or less favorable. Therefore, in the strategic endeavor it is required for each phase of the lifecycle of modern enterprise to be given special attention. Thus, managers in highly performing organizations must be able of creating and implementing complex strategies with a lot of professionalism.


Keywords


strategy, managers, performance, business development, innovation

References


Ansoff, I (1989) – Strategie de developpment de l’entreprise, Les Editions d’Organisation, Paris,

Bărbulescu, C (1999) – Strategic systems of enterprises , Ed. Economic Publishing House, Bucharest,

Borza, A (2008) – Strategic Management: concepts and case studies , Risoprint Publishing House, Cluj-Napoca

Chandler, A. (1989) – Strategy and Structure, Routlege, New Jersey,

Ciobanu, I. (1994)- Strategies of management, “Al.I.Cuza” Univeristy Publishing House, Iasi

David, F. (2008)- Strategic Management. Concepts and cases, Ist Edition, New Jersey: Pearson/Prentice Hall

Nicolescu, O (1996)- Firm Managerial Strategies, Economic Publishing House, Bucharest

Porter, M (1990) – Competitive Advantage of Nations, Mac Millan Press, Ltd

Tofler, A (1996)- Adaptable Corporation, Antet Publishing House, translated from English

Tanțău, Adrian D. (2011) – Strategic Management: from theory to practice, C.H. Beck Publishing House


Full Text: PDF

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.