Muhammad Mahboob Mahboob Ali, Sudhir K.S. Yadav, Alexandru-Mircea Nedelea


‘Green Business’ has risen in prominence.  Green supply chain management is a concept that is gaining popularity in the South East Asian region especially in India. For many organizations in India, it is a way to demonstrate their sincere commitment to sustainability.    For this purpose a conceptual model was developed from literature review and data used secondary sources.  The analysis identified that Awareness of Green Business in India   has been improving very slowly but now people of both countries are feeling that this area is having lot of scope to improve and they started to do work on this area.   This paper presents the   link between green business management practices and increased competitiveness and improved economic performance amongst a sample of organizations in India. India is fast growing country but slow in developing green business.


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