Email this article 
Hide
Show all
THE QUALITY AND THE PRICE OF THE PRODUCTS AS FACTORS FOR А COMPETITIVE ADVANTAGE IN THE COMPANIES IN THE REPUBLIC OF MACEDONIA
Abstract
Abstract
The purpose of this study is to find out how much the price and the quality of products create a competitive advantage for a company. The results will enrich the approach of creating a price for a product by the companies, in addition to paying better attention throughout the manufacturing process of the products regarding their quality. The data for this research has been gathered through two structural questionnaires focused towards employees and managers, as well as consumers, and SPSS is used for data analysis.
In this study, the importance of the quality of the product, the improvement of the quality of the products; as well as the quality as a factor that creates competitiveness is analyzed. From the price’s point of view, the importance of the price of the product is also analyzed in order to gain a competitive advantage through the price of the product.
The purpose of this study is to find correlations between the importance of the price and the quality of the products. Whether the consumers care more about the price, less about the quality; and vice versa: they care more about quality than they care about the price.
Key words: Price; Quality; Competitive advantage; Product
JEL Classification: M1; M10
Keywords
References
Buffam, W., E-Business and IS Solutions, Addison Wesley, Cambridge, 2000.
Barney, (2002) Gaining and Sustaining Competitive Advantage, 2nd Ed. Prentice Hall, New Jersey
Barney, J. (1991). Firm resources and sustained competitive advantage.Journal of management, 17(1), 99-120.
Boskovic, I., (2012) Marketing miks I propaganda sa posebnim osvrtom na berzansko poslovanje, Univerzitet Singidunum
Christensen C. (2001) The Past and Future of Competitive Advantage, Sloan Management Review
Dejv Paten (1997), Successful Marketing for Small Businesses, CLIO
Haist, F/Fromm H. (1989) Qualitaet im Unternehmen, Prinzipien – Methoden – Techniken»; Muenchen, Wien.
Ireland, R. D., & Webb, J. W. (2007). Strategic entrepreneurship: Creating competitive advantage through streams of innovation. Business Horizons,50(1), 49-59
Kotler, P., Armstrong, G., & Cunningham, M. H. (2005). Principles of marketing. Toronto: Pearson Prentice Hall
Milisavljević Momčilo, Maričić Branko, Gligorijević Mirjana,(2009), Osnovi marketinga, četvrto izdanje,
Ekonomski fakultet, Beograd
Nesic, S., Skorup, S., (2012) Konkurentnost kao osnovni cilj funkcionalnog menadzera buducnosti, International scientific conference, Mladenovac, page .476-479
Porter M. (1985) Competitive Advantage – Creating and Sustaining Superior Performance, New York: Free Press
Porter M. (1980) Competitive Strategy - Techniques for Analyzing Industries and Competitors, New York: Free Press
Porter M., (1998) On Competition, Hardward Business School Press
Porter, M. E., & Millar, V. E. (1985). How information gives you competitive advantage.
Kotler Philip, Keller Keven Lane,(2006), Marketing Management
Sprott David E., Manning Kenneth C. i Miyazaki Anthony (2003) „Grocery Price Settings and Quantity Surcharges“, Journal of Marketing
Žižlavský, O. (2010). Vytváření synergického podnikání k podpoře inovačních aktivit. Acta univ. agric. et silvic. Mendel. Brun, 58(3), 271-276.
This work is licensed under a Creative Commons Attribution 3.0 License.