The correlation of information and knowledge in regard to the acceptance level and their implication on self-driving cars in Germany
Abstract
Driver assistance systems are on the rise and shall prospectively develop to autonomous (also called: self-driving or driverless) cars. Their broad acceptance has not been thoroughly scientifically researched until now. In a previous paper, information and knowledge has been hypothetically identified as a key influencing factor in the acceptance forming process (Geldmacher et. al., 2017). For this purpose, information and knowledge is equalized by major events and news over the past five years in the field of self-driving vehicles in this paper. Acceptance is equalized by positive evaluation and effect and operationalized by a subjective evaluation of above described events and respective reactions on the stock market.
Given the premises that no other unknown variable further influences the level of acceptance through information and knowledge, above deployed hypothesis is proven.Keywords
References
Binsack, M. (2013): Akzeptanz neuer Produkte: Vorwissen als Determinante des Innovationserfolgs, Springer.
Brucks, Merrie (1986): "A Typology of Consumer Knowledge Content", in NA - Advances in Consumer Research Volume 13, eds. Richard J. Lutz, Provo, UT : Association for Consumer Research, Pages: 58-63.
Deutsche Welle (Ed.) (2017): Selbstfahrende Autos erst in Jahrzehnten, in: http://www.dw.com/de/selbstfahrende-autos-erst-in-jahrzehnten/a-39306821 (accessed: 15th July 2017).
Fazel, L. (2014): Akzeptanz von Elektromobilität: Entwicklung und Validierung eines Modells unter Berücksichtigung der Nutzungsform des Carsharing, Springer.
Geldmacher, W.; Just, V.; Kopia, J.; Kompalla, A. (2017): “Development of a modified technology acceptance model for an innovative car sharing concept with self-driving cars” in BASIQ International Conference: New Trends in Sustainable Business and Consumption - 2017, edited by Rodica Pamfilie, Vasile Dinu, Laurențiu Tăchiciu, Doru Pleșea, Cristinel Vasiliu, Proceedings of BASIQ Vol. 01.
Geldmacher, W.; Plesea, D.A. (2016): “SWOT Analysis and Evaluation of a Driverless Carsharing Model” in Proceedings of The 11th European Conference on Innovation and Entrepreneurship 2016; edited by Minna Tunkkari Eskelinen, Iiris Aaltio, Proceedings of ECIE, p. 921-928.
Google Inc. (Ed.) (2017): Google Trends, in: https://trends.google.de
Google self-driving car project (Ed.) (2014): A First Drive, in: https://www.youtube.com/watch?v=CqSDWoAhvLU (accessed: 24th July 2017).
Grünweg, T. (2013): Ausfahrt mit Autopilot, in: Spiegel Online (Ed.), in: http://www.spiegel.de/auto/aktuell/autonomes-fahren-unterwegs-mit-einer-s-klasse-auf-autopilot-a-920803.html (accessed: 24th July 2017).
Handelsblatt (Ed.) (2016): BMW will bis 2021 selbstfahrende Autos bauen, in: http://www.handelsblatt.com/unternehmen/industrie/kooperation-mit-intel-und-mobileye-bmw-will-bis-2021-selbstfahrende-autos-bauen/13819180.html (accessed: 16th July 2017).
Hengstenberg, M; Hucko, M. (2016): Wie gefährlich sind selbstfahrende Autos?, in: Spiegel Online (Ed.), in: http://www.spiegel.de/auto/aktuell/tesla-die-wichtigsten-fakten-zum-toedlichen-unfall-in-den-usa-a-1100803.html (accessed: 20th July 2017)
Herbig, P.; Kramer, H. (1994): International product rollout: a country cluster approach, in: Hassan, S., Kaynak, E. (Ed.): Globalization of consumer markets – structures and strategies, New York 1994, pp. 63-88.
Heuzeroth, T. (2017): Ein kluges Auto darf niemals ein Opfer auswählen, in: Welt N24 (Ed.), in: https://www.welt.de/wirtschaft/article165745124/Ein-kluges-Auto-darf-niemals-ein-Opfer-auswaehlen.html
Schnobrich, S.; Barz, M. (2013): Die Business AG — Aktiengesellschaft für den Mittelstand: Ein Praxisleitfaden zur Kleinen AG, Springer.
Springer Gabler Verlag (Ed.) (s.a.): Gabler Wirtschaftslexikon, Stichwort: Information, in: http://wirtschaftslexikon.gabler.de/Definition/information.html (accessed: 15th July 2017)
Venkatesh, V, Morris, M.G., Davis, F.D. and Gordon, B. (2003): User Acceptance of Information Technology: Toward a Unified View. MIS Quarterly 23(3), pp.425–478.
Wallsteet Online (2017): Aktien, in: https://www.wallstreet-online.de/aktien/tesla-motors-aktie (accessed: 25th July 2017)
Zeit Online (Ed.) (2015): Zetsche: Technologie für selbstfahrende Autos weitgehend serienreif, in: http://www.zeit.de/news/2015-01/08/auto-zetsche-technologie-fuer-selbstfahrende-autos-weitgehend-serienreif-08100604
This work is licensed under a Creative Commons Attribution 3.0 License.