Liliana Hincu


We live in a society where marketing is not just a department, it is devoted as a separate domain within the economic sciences. The postmodern society, characterized by mistrust in the modernity metanarrations, focuses on consumerism, the satisfaction of immediate needs, etc. Marketing can be seen from the perspective of negotiating interpretations, communication action, etc., and reality can be built on language.In our paper, we will analyze marketing from the perspective of language games and interpretation negotiation. We will also see marketing as a specific type of symbolic communication and seduction.


seduction, communication, marketing, strategies, family


Apostu, I., (2016), Postmodernity and the Solidarity Dilemma – a Chellenge for the Contemporary Couple, Postmodern Openings, volume 7, Issue 2, pp. 9-12

Apostu, I., (207), Female Management – Between Motherhood and Career, Ecoforum Journal, volume 6, Issue 1 (10)

Codoban, A., (2003), Manipulare, seducție și ideologie ostensivă, Journal for the Study of Religions and Ideologies, volume 2, Issue 4, spring

Fratu, D.A.,(2012), Marketing Mix of Destination, Braşov

Juravle, A.I., Sasu, C., Terec-Vlad, L., (2016), The Destination Image of Bucovina among Romanian Tourists, Cross-Cultural Management Journal, Volume 10, pp. 139-149

Lența, O., Cormoș, C., (2012), Vulnerability and Ciolence. Social Economy as a form of social responsibility, Annals of „Ștefan cel Mareˮ University of Suceava, Philosophy, Social and Humanistic Disciplines, volume II, pp. 133-144

Lența, O.E., (2014), Violence Dynamics in the context of Social Redefining in a Changing Society, Procedia- Social and Behavioral Sciences, pp. 484-489

Lența, O., Cormoș, C., (2017), Aggression and Violence, Corrosive Facators of Humanity, Postmodern Openings, Volume 8, Issue 1, pp. 57-65

Minciu, R. (2004) Economia Turismului, Editura Uranus, București, pp.149-150.

Nedelea, A.M. (2008) Tourism Marketing, Derc Publishing House, Tewksbury, Massachusetts, pp.155-175

Terec-Vlad, (2015), From the Divine Transcdendence to the Artificial One. Challenges of the New Technologies, Postmodern Openings, Volume 6, Issue 1

Terec-Vlad, L., Cucu, M.C., (2016), Ethics and Organizatonal Culture – Key Elements regarding the Development of Ecconomic Activities, Ecoforum Journal, Volume 5, Issue 3

Full Text: PDF

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.