THOMAS COOK UK TOURISM INDUSTRY, THE 2ND LARGEST TRAVEL AGENCY IN EUROPE

Yin SHENGNAN, Alexandru Mircea Nedelea

Abstract


Thomas Cook is one of the largest tourism industry in Europe and UK. It aims to achieve the top-loved tourism industry, personalised holiday experiences, delivering inspiring for all its customers. It offers multiple services related to tourism, like airlines, hotels, cruises, foreign exchange, insurance, holiday packages, and many one-stop-shop for all the travel needs. Thomas cook is built by Multidivisional Structure, it separate division on the 3 parts: products, service or geographical destination. In order to compete in high growth market, it is an excellent opportunity for Thomas Cook to penetrate their services in a global area, especially in China.


Keywords


Thomas Cook, tourism industry, travel agency

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