Veronica Grosu, Cristina Gabriela Cosmulese, Sînziana Ioana Prindii


The purpose of this paper is to identify and evaluate the value of financial performance in relation to the value of investments made in this type of intangible assets. In this context, we focused on the idea of presenting an overview of what the investment for the brand is and how it lends itself to a firm situation. In particular, in this situation, the main beneficiaries are the economic entities that want to increase your performance by attracting customers, being the main consumers who give notice to the entity.


investments, brand, performance, risks, intangible assets


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