The Trust Capital and the 4 E Supporting the Theory and Practice of the Firm

Trifu Alexandru, Terec Vlad Loredana


Any entity in the market economy serves the needs expressed by customers and clients. Meeting their needs by providing quality products and services as well as reliability and by proving the possibility of coping with the permanently changing competitive conditions also ensures the development of certain components related to customer psychology, namely trust and loyalty. Economics, efficiency, efficacy and ethic (the 4 E) represent the framework of the well-functioning of a firm, both in interior, and in relationships with the environment. The ethic gives the quality of this mechanism to differentiate the firm the other from the same market.


economics; efficiency; efficacy; ethic; brand; trust


Bernard Gert, The definition of morality, Stanford Encyclopedia of Philosophy, (Fall 2012 Edition) available online at:

Certo, S.C.(2002)-Managementul modern: diversitate, calitate, etica si mediul global, Ed. Teora, Bucuresti.

Dictionarul explicativ al limbii romane (The explanatory dictionary of the Romanian language), Iorgu Iordan Institute of Linguistics, Univers Enciclopedic Publishing House, 1998, available at:

Dygert, Charles B, Jacobs, Richard A, (2006)-Managementul culturii organizaţionale (Management of organizational culture), Polirom Publishing House, Iaşi.

Machan, Tibor R. (2000)-Una introduccion a la etica de los negocios, Libertas Journal, Buenos Aires.

Maxim, Sorin-Tudor, (2010)-Peripatethice (Peripatetic), Pim Publishing House, Iaşi.

Nicolescu, Ovidiu, Verboncu Ion, Fundamentele managementului organizaţional (Fundamentals of organizational management), available at:

Samuelson, P.A., Nordhaus, W.(1997)-Economie, Ed. Teora, Bucuresti.

Verboncu, Ion, (2006)-Management, eficienţă şi eficacitate (Management, efficiency and effectiveness), in Management & Marketing, Economică Publishing House, Bucharest.

Terec-Vlad Loredana, Ideologizarea eticii în cadrul tehnologiilor emergente (Ideologizing ethics within emerging technologies), in press (for masteral program), unpublished.

Full Text: PDF

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.